Casual Hotels is a hotel chain company based in Spain which specialises in offering urban accommodation services in the country. The firm operated hotels all across the nation in multiple different locations including Valencia, Lisbon, San Sebastian and Madrid. The pilot will begin at its Casual Malaga del Mar hotel under the guidance of the companies blockchain project.
Casual Hotels is trying to reach out to tech understanding customers who are looking for high-end accommodations at affordable prices. By trying out new things with Bitcoin, it will be able to appeal to digital nomads who are increasingly using mobile devices and digital payment rails to conduct business and make payments.
There are numerous options for customers who want to use Bitcoin. They will be able to either scan a QR code made available at the hotel reception area and on the hotel’s website or retrieve a payment code in euros through WhatsApp. This will allow them to use a BitPay account to process the payment, deducting their Bitcoin and settling the transaction in euro.
The hotel says that it is dedicated to customer feedback and the latest technological trends so that it can appeal to modern travellers on the move.
“Casual Hoteles is committed to a relationship with its customers and other interest groups based on active listening to the market and the successive generation of added value, with the aim of anticipating their needs, exceeding their expectations and creating new formulas for tourism profitability.”
Digital nomads are an international segment. They seem to fuel the short-term stays at hotels and expanding co-living networks such as Unsettled and Roam. “Traditional hotels are increasingly competing with networks that allow frequent travellers to sign a single lease and then roam around the globe, sharing communal living spaces at various member locations.”