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Blockchain / Breaking News

The Future Of The Cloud Is In Blockchain, According To New Google Partnership

As expected, Google have entered a bit of a blockchain rampage, forcing themselves into the blockchain industry with as much impact as possible. As a tech giant and a world leader, Google have no choice but to get involved within this sort of work, otherwise eventually, customers would fall out of love with them. Oh and also the blockchain offers some very inherent advantages, so I guess that exists as a justification too.

According to reports out yesterday, Google have partnered with a firm called Digital Asset, a company that uses Distributed Ledger Technology (DLT) to build blockchain based apps. Through this partnership, customers of Google’s cloud services will be able to build their own decentralised blockchain apps and services.

Google’s cloud network exists across 17 regions, connected via 100,000 miles of fibre optic cable, proving just how big a deal the Google Cloud is and moreover, just how many new customers will have access to Digital Assets systems as a result of this.

As a matter of fact, such customers include huge firms such as Telegraph Media Group, Johnson & Johnson, LUSH, Ocaso, Philips, Evernote, Sony, Coca Cola, Toyota and Ubisoft.

According to Techradar:

“Digital Asset has created its own programming language specially designed for blockchain apps, meaning GCP customers (or even Google itself) would be able to build and potentially even license their own offerings. Any organisations looking to try out or introduce DLT technology will now be able to build and test their services without needing to configure their underlying platform – making it far easier to introduce new features.”

Moreover, Leonard Law, the Head of Financial Services at Google Cloud has said:

“We are delighted to innovate with Digital Asset in the distributed ledger space. DLT has great potential to benefit customers not just in the financial services industry, but across many industries, and we’re excited to bring these developer tools to Google Cloud.”

See the full article for yourself, here.

This is great news indeed and is just one part of the saga that is seeing the Google Cloud network migrate ever closer to the blockchain. With huge companies like Coca Cola, Sony and Ubisoft now granted access to an established system for the production of decentralised apps through DLT, encouraged by giants like Google, who really knows what might come of this.


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Robert is a keen investor with a particular interest in cryptocurrencies. He has been involved in the industry for many years, and because of this, has gathered a lot of knowledge surrounding this area. He studied English at university level and has a passion for writing. He loves being able to combine his two mains interests on a daily basis.