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The world’s largest domain registrar, GoDaddy, and the Ethereum Name Service have announced a strategic collaboration to link domain names and blockchain addresses.
Simplified Domain Name Management
Ethereum Name Service (ENS), a blockchain-based naming system, has entered into a strategic partnership with GoDaddy Inc., a renowned domain name registrar and web hosting service. This collaboration aims to simplify the process of linking ENS-enabled names to web domains without getting into the technicalities.
The GoDaddy platform can convert machine-readable Internet Protocol (IP) addresses like “126.96.36.199” into easily understandable addresses like “dns.google,” which is much more human-friendly. This is the process by which GoDaddy utilizes the Domain Name Service to establish web domain names like “www.google.com,” which the DNS subsequently reverts to machine-readable IP addresses.
With the integration of ENS and GoDaddy, users can seamlessly link their ENS names to web addresses at no additional cost. This integration significantly simplifies the process for ENS users, enabling them to swiftly create web addresses and leverage various web services, such as creating their own web pages.
Crypto Wallet Integration
The announcement claimed that from February 5, GoDaddy will also introduce a new section within its domain management interface dubbed 'Crypto Wallet.' This feature allows customers to effortlessly associate their domain names with Ethereum addresses, facilitating smooth integration with numerous applications within the Web3 ecosystem.
With the successful configuration of the GoDaddy “Crypto Wallet,” domain names come into play instead of Ethereum addresses, enabling easy readability in a series of Web3 applications like wallets, block explorers, and NFT marketplaces.
The announcement claimed,
“Thanks to Gasless DNSSEC, users can now easily associate an Ethereum address with their DNS domain name (.com, .xyz, etc.), allowing seamless integration with all applications that properly support ENS!”
Simplified Blockchain Transactions
ENS simplifies the complexity of blockchain wallet addresses, condensing lengthy alphanumeric codes into human-readable names. Users can now utilize names like 'matthew.eth' or 'thisismywallet.eth' instead of cumbersome wallet addresses for cryptocurrency transactions, trading, and other activities.
Nick Johnson, the founder of ENS, emphasized the significance of this partnership, stating,
"With this milestone, we are advancing our mission to foster a more secure, decentralized, and user-friendly internet. ENS, akin to DNS, serves as a public good and an integral part of internet infrastructure. By combining ENS names with GoDaddy domains, we aim to streamline user interactions with web domains, merging the familiarity of DNS with the potential of blockchain technology."
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