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A real-world demonstration of the power of NFTs was provided in style on January 23 after Cristiano Ronaldo met with five CR7 holders in Lisbon. The Portugal and Al Nassr striker, who is regarded as one of the best football players of all time, remains at the top of his game – as a select group of CR7 holders discovered when they met him in person.
While meeting with fans is not atypical of Ronaldo’s day as part of his duties as a football ambassador, this one was close to his heart since it involved his signature NFT collection. The CR7 NFTs were issued on Binance NFT Marketplace, and were a huge success, with fans clamoring to acquire the digital collectibles.
A Good Day for Binance, A Great Day for Fans
Binance has been understandably delighted by the success of its highest profile NFT experience yet. As Head of Global Partnerships and Entertainment, Sarah Dale, commented, “This Training Day was a really exciting and special milestone in our partnership with Ronaldo. We truly believe that this was one of the most exceptional experiences the industry has seen to date, and we look forward to continuing to demonstrate the transformative potential of new technologies in revolutionizing fan engagement.”
The success of the training day reflects well on Binance NFT Marketplace and the player himself, whose professionalism was clearly on show throughout the event. In addition to providing the lucky five with a chance to meet and pose for pics, Ronaldo attempted to teach some advanced football skills to the group and kept them on their toes during a light training session. Ronaldo still holds the records for most appearances (183), goals (140) and assists (42) in the Champions League, a hat-trick that is in no danger of being beaten any time soon.
TikTokers Capture the Moment
Naturally, the cameras were there when Ronaldo turned up to boss the CR7 Training Day in Lisbon. Khaby Lame, the world's largest TikTok star, and Ana Markovic, a Binance KOL and capable footballer, were also on hand.
The Golden Ticket holder from the CR7 ForeverZone Collection earned the right to train with the football star as well as holders of The GOAT NFT from a previous CR7 collection. One participant, Larry, enthused, "Cristiano was fully present with us, actively guiding us through the drills. His dedication to teaching us, even though we were beginners, was completely genuine, and we could all feel it."
Off the field, Ronaldo was also frank with his fans, another participant, Chaochi, noting that “Cristiano's openness about his journey, especially his mention of his first professional game as the most memorable moment, was incredibly moving.”
Ever the consummate professional, it appears Cristiano Ronaldo pulled out all the stops to ensure the fans had an unforgettable day. The success of the event has raised the bar for fan experiences while demonstrating that NFTs can be much more than digital art.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.