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Immutable And AWS Announce Collaboration To Boost Web3 Gaming

Immutable And AWS Announce Collaboration To Boost Web3 Gaming

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Leading Web3 gaming platform Immutable has announced a partnership with Amazon Web Services (AWS) in a bid to boost the Web3 gaming ecosystem. 

According to the blockchain gaming firm, the partnership would allow it to access a pipeline of game studio deals and support for successful deal closures. 

Immutable AWS Partnership 

Immutable announced the news about the partnership on X (formerly Twitter). The announcement stated that both Immutable and Amazon Web Services are working together to shape the future of gaming. 

“Amazon Web Services and Immutable are working together to shape the future of gaming! Through our collaboration with Amazon, we will gain access to a vast pipeline of game studio leads, support for successful deal closures, and up to $100k in AWS cloud credits per Immutable customer. When data from the cloud is validated on Ethereum, a viable model for blockchain gaming gets realized. Immutable has joined Amazon’s ISV Accelerate Program! This co-sell program allows us to access expert resources from AWS to help secure prospective customers and ultimately close deals with major game studios worldwide.”

According to Immutable’s blog post, published on the 10th of October, Immutable revealed that Amazon Web Services had added it to a list of companies within its ISV (independent software vendors) Acceleration Program. The program allows companies to provide software solutions that can integrate with or run on Amazon Web Services. Furthermore, developers looking to build on the Immutable blockchain can join AWS Activate. AWS Activate provides developers with perks such as technical support, training, and $100,000 worth of Amazon Cloud Credits. 

The partnership will provide a significant boost to Web3 gaming. Web3 gaming is a fast-growing trend that uses blockchain technology to give players true ownership of in-game assets. Players can then trade these assets with other players. Nearly 100 million gamers are estimated to take to Web3 gaming over the next couple of years. 

AWS Committed To Expanding Web3 Gaming 

John Kearney, the AWS head of Startups Australia, stated that Immutable is an excellent example of a local Australian startup that has gone global. Kearney also reaffirmed Amazon Web Service’s commitment to help expand Web3 game development using its existing infrastructure. Immutable has been built using the Amazon EventBridge and the AWS Lambda. These are serverless services that use events to connect application components. This has allowed the platform to significantly boost scalability to handle a 10x increase in partnered games. The blog post stated, 

“Built with Amazon EventBridge, a serverless service that uses events to connect application components together, and AWS Lambda, a serverless compute service, Immutable’s serverless architecture has allowed the platform to scale effectively to support its rapidly expanding product suite. Through these services, Immutable has increased its scalability to handle a 10x increase in partnered games and improved reliability to enhance the customer experience through increased security and over 99 percent uptime.”

Centralization Concerns About Gaming On Ethereum 

There have been several concerns about the centralization of gaming and Ethereum, along with the over-reliance on Amazon. Amazon is a market leader and has captured around a third of the cloud services market. According to a report published in 2022, a majority of the active Ethereum nodes were running through centralized web providers such as Amazon Cloud Services. 

However, Michael Powell, the Immutable product marketing lead, put to rest some of the concerns, stating, 

“A lot of blockchain purists are very big into the idea of decentralization and that everything has to be on-chain, and that’s a massive deviation from where game developers actually build.”

Immutable-Polygon Collaboration 

Immutable also began the public testing of its zero-knowledge Ethereum Virtual Machine (zkEVM) in collaboration with Polygon Labs. According to Immutable, the zero-knowledge Ethereum Virtual Machine will help lower developmental costs for game developers while ensuring security and providing the network effects that come with the larger Ethereum ecosystem. 

Immutable was valued at $2.5 billion in March 2022 after a successful $200 million Series C funding round. Temasek, a Singaporean state-owned investment firm, led the round.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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