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Entertainment and lifestyle brand Playboy has partnered with The Sandbox to build a virtual mansion in the metaverse.
The Mansion Goes Virtual
Earlier today, the media and lifestyle company announced the ‘MetaMansion’ project, which is a new virtual experience hosted on The Sandbox platform. The MetaMansion is a part of Playboy’s initiative to establish and expand the Playboy brand in the growing metaverse with this new ‘immersive social gaming experience.’
The design of the MetaMansion has been inspired by the famous Playboy Mansion based in Los Angeles. A short video preview of the MetaMansion has been released, featuring many voxelated playmates welcoming the player into a giant Gatsby-esque virtual mansion. The player is also handed a VIP welcome card branded with the Playboy logo.
The main utility token of The Sandbox, $SAND allows players to purchase a virtual piece of real estate or LAND on The Sandbox game. In this case, the partnership with Playboy will enable all LAND owners to access the virtual MetaMansion.
Playboy’s Web3 Dreams
Playboy has been dabbling with web3 technology for a while now through virtual art galleries and NFT collections. One of its NFT drops, the Playboy Rabbitar collection, will give special access to owners in the MetaMansion.
Rachel Webber, Playboy’s chief brand and strategy officer, spoke on the decision to launch the MetaMansion project on The Sandbox,
“Our first-ever dedicated home in the metaverse will allow us to offer gameplay and social experiences, connect our IRL events to URL events, programming and more ... And on this collaboration with The Sandbox specifically, we’ve been so impressed by their talented design and development team, their cultural know-how and their exciting product roadmap – and we can’t wait to bring our plans to life together.”
Sandbox Bringing Brands To Metaverse
On the other hand, The Sandbox has been rather unstoppable in welcoming big brands into the metaverse. Most recently, the web3 gaming company was in the news for partnering with TIME magazine to build a virtual TIME Square (inspired by the iconic New York landmark) in the metaverse. The company has already partnered with over 300 brands on similar Metaverse projects and advertises itself as “part virtual real estate, part amusement park.”
Speaking on the partnership with Playboy, The Sandbox Co-founder and COO, Sébastien Borget, said,
“Playboy is unique and can’t be imitated. This collaboration brings to the metaverse a distinctive vision of beauty that made the brand renowned around the world. Now, the Playboy brand can interact with a new metaverse-native generation in The Sandbox, sharing its history and art through a platform where everyone is united by global digital culture.”
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