The limited-time stock market manipulation game will give away $200,000 worth of cryptocurrencies to various players.
Chipotle’s Crypto Marketing
Popular Mexican food chain Chipotle’s latest marketing efforts are focused around the rallying cry of “buy the dip” of the current bear market. The restaurant is tapping into the large intersection of crypto enthusiasts and the gaming market to launch a giveaway-based game with a total of $200,000 prize money in crypto. The game, which is also referred to as “Buy The Dip,” is a web simulator game and will encourage customers to use crypto as payment at Chipotle. The restaurant has started accepting crypto payments at 3000 outlets across the United States as a part of its partnership with the digital payment service provider Flexa. The cryptos accepted at Chipotle include BTC, ETH, AVAX, SOL, DOGE, and 93 others.
Addressing the campaign, Chipotle CMO Chris Brandt stated,
"We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We're excited to bring positivity to the crypto conversation by empowering fans to 'Buy The Dip.'"
Chipotle had previously also conducted a crypto-focused marketing campaign called ‘Chiptocurrency’ back in March 2021, where it gave away a total of $100,000 worth in Bitcoin and the same amount in free food.
What’s At Stake?
The game itself requires players to track a fictitious crypto chart as it hits peaks and dips into valleys. The target is to invest or ‘buy the dip’ when the asset price drops, referencing the current bear market, which many investors are utilizing to rake up their market share by purchasing crypto at record-low prices. Players will get three chances per day to participate in the game, which will last from July 25 through July 31. The cash prizes will be broken down as such - five fans get $2000 in BTC per day, five fans get $1000 in ETH per day, five fans get $250 in SOL per day, 20 fans get $150 in AVAX per day, and 20 fans get $150 in DOGE per day. Players can also win 1-cent guacamole or 1-cent queso blanco dip. However, the prize money will be upped on the final day of the campaign, July 31st, on the occasion of National Avocado Day. On this day, five fans will win BTC worth $5000 each, with one lucky fan winning $10,000, another five fans will win $1000 in ETH, another 25 fans will win $500 in SOL each, another 75 fans will win $150 in AVAX each, and a final 75 fans will win $150 in DOGE each. In total, over 500 players have the opportunity of winning crypto during the entire duration of the campaign.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.