How Bitcoin Could Revolutionise Platforms Like Google

Bitcoin is built upon the blockchain, a digital ledger that records transparent data and information from transactions and movements that happen within it. Data entered onto the blockchain can not be altered and therefore, the data can be trusted. 

Advertising platforms like Google Ads use anonymous user data in order to create digital marketing strategies that allow marketers to target a specific audience, however often the experience is clunky and difficult to manage. Bitcoin has the potential to totally transform this experience and here’s why. Bitcoin itself could be used to actually allow advertisers to pay for the advertising space, allowing for cleaner and faster transactions that don’t rely on traditional banking methods and monthly invoices.

What’s more, the blockchain technology backing Bitcoin provides a more efficient way for the likes of Google to record and store their advertising data. In a world where data security is becoming more and more important, users want to know their data is safe. At the moment, companies like Google are using complicated encryption systems that are inefficient to secure this data, however by moving over to the blockchain, data could be stored in an anonymous and safe way, a way that does not compromise the value of the data.

In short, the blockchain gives advertising platforms a way to totally streamline their service, without the marketeers losing the data that they need in order to produce good advertising campaigns. 

Overall, there are many applications for Bitcoin and blockchain technology that still remain untouched, this is simply because of a lack of knowledge and understanding around the area. Once more mainstream industries start to accept and use Bitcoin and other cryptocurrencies however, we can expect that the likes of Google and Facebook will start using blockchain technology in more efficient ways to - advertising is sure to be one of the very first steps within this. 

The end goal for this is exciting too, because if Google Ads, Facebook Ads and other ad platforms did start to use Bitcoin, more people would start to invest time and money into it, eventually leading to new investment and more money flowing into the markets. When this happens, the price flies and as does our investment, therefore this concept alone should give you a little something to be excited about, even if you have no interest in advertising.