Block.one is getting ready to launch a new social media network which is set to be called Voice. The platform is set to be built on the public blockchain, EOS so corporate controls will be mute. The development team says that content creation will be fully transparent and that the new social network will avoid the types of pitfalls that have made users and government officials concerned about Facebook.
In an official announcement it says:
“Voice is a more transparent social media platform for the world, where the value of good content gets circulated right back into sustaining the community, not corporate bottom lines.”
Brendan Blumer, CEO of Block.one, says that Voice will flip the Facebook model, prioritising people over profits.
“The truth is, current social media platforms are designed to use their users. Just look at the business model. Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.”
Blumer says transparency will be a core part of the user experience. Every single contributor will play by the same rules, removing hidden agendas, sneaky algorithms, data tracking and so on.
The platform is open for beta users and is currently searching for real people to make a profile.
“Are you a human? If so, you’re ready to make a profile! We use a special authentication system to make sure every user on Voice is an actual person. No robo-mobs. No catfish. No burner accounts.”
The credit-based model incentivises users to generate content by rewarding creators with Voice tokens.
“Your post goes live! When other users like it, you earn Voice tokens and your post gains visibility. The more popular your post — the more you earn.”
Gamification allows users to spend tokens for leverage too.
“Use your tokens to put your opinion on top and ensure your voice is heard. If someone else raises their Voice above yours, you get your tokens back plus some extra Voice.”