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IOTA’s New Partnership Tackles Allergen Food Safety Via Primority

IOTA’s New Partnership Tackles Allergen Food Safety Via Primority
Breaking News / Cryptocoins / IOTA

The non-profit organisation that focuses on distributed ledger technology (DLT), the IOTA Foundation has just announced its new partnership with the digital food safety management firm, Primority.

Following the recent high profile allergy incidents which ended up with very much avoidable deaths or serious illness in children and young people, further laws have been enacted on allergen information transparency for consumer retail products.

There are a lot of hidden allergens that could be present in food that consumers might not be aware of. A lot of food firms will have allergen control within their factories, transferring allergen information along the supply chain can be overlooked.

Primority has developed a digital ledger based consumer-focused app to fight this. The app is integrated with its 3iVerify platform, powered by IOTA.

With data stored on Primority’s 3iVerify cloud software, the data from food manufacturers are automatically shared on IOTA’s Tangle.

But how does this all work?

As reported by CN:

“The digital twin contains the list of allergens identified in the specific product, together with its expiration date and method of verification. Once stored into the IOTA Tangle, this information becomes immutable and its integrity is guaranteed.”

From the consumer's point of view, the collected information can be accessed from anywhere and by anybody through the AllerSafe app. This means that for products stored on the IOTA Tangle that consumers can have confidence in the allergen information.

The Chief Technical Officer of Primority, James Flynn:

“The motivation for this App was driven by the tragic events that occurred in the last few years resulting in the needless deaths of several people who unsuspectingly consumed products containing deadly allergens. We wanted to show that solutions for this problem exist, are low cost and can be highly effective. We looked at traditional blockchain technology, but felt that IOTA’s next-generation digital ledger was a perfect solution that we could build a truly global and scalable solution on.”

Food manufacturers that use 3iVerify will be able to send information from the platform to the IOTA ledger without having to cover the costs of managing this infrastructure. As a consumer, the app accesses the IOTA Ledger and the information shared on it without owning any cryptocurrency or installing a wallet

“The solution is a non-competitive setup whereby the entire food industry can open up their databases on allergens directly to consumers – without sharing any sensitive information to competitors. It shows the power of a permissionless ledger and how it can drive an infrastructure serving the public good. We are very excited that Primority is driving this grand vision and are looking forward to engage the industry at large.”

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