Despite just putting a ban in place with any adverts that are linked to anything cryptocurrency related, Google have decided to take a major step and reports suggest that they are planning to create their own blockchain which will offer cloud and transactional services.
A source said;
“The Alphabet Inc. unit is developing its own distributed digital ledger that third parties can use to post and verify transactions.”
The Google Cloud platform offers products in computing, storage and networking. Google are focused on security, and plan on using Identity-Aware Proxy and multiple factor authentication. They will also use decentralised technology to further strengthen their infrastructure.
They have invested in many blockchain startups, which include Sorj Labs, Blockchain, Ripple, LedgerX, Buttercoin and Veem. A spokesperson for Google said;
“Like many new technologies, we have individuals in various teams exploring potential uses of blockchain but it’s way too early for us to speculate about any possible uses or plans.”
Google is looking for new ways to use blockchain online. Their Internet of Things tool and browser Chrome has been outrun by Alibaba, a Chinese e-commerce company, and Brave, a blockchain startup. Brave is a web browser that has been built on the Ethereum blockchain, connecting publishers and readers using BAT (Basic Attention Token). The platform raised $35 million in under 30 seconds.
It is unclear at the moment how retargeting will be tackled. Despite launching a built-in ad blocker, it did not solve the problem. Brave however; promises that it will keep users anonymity by blocking Tracking Cookies, and instead only allows ads that it approves.
Speaking of Google’s recent ban, Spencer said;
“We’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”
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