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How to Buy Prime Hydration Stock? [Symbol & Price 2024]

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Prime Hydration LLC is a sports energy drink company founded by two modern-day celebrities in the world of social media. Prime has enjoyed a highly successful first year in business and looks set to continue its meteoric growth thanks to a series of high-profile sponsorship deals.

Unfortunately, there has never been a Prime Hydration IPO date set, and the company is not publicly traded. This means that there is currently no way to invest in Prime, yet there have been rumors of a possible Prime Hydration IPO in the future.

Read on to learn more about a possible Prime Hydration IPO.

About Prime Hydration

Prime Hydration LLC, commonly known as Prime, was co-founded by Logan Paul and KSI in 2022. However, it's important to understand that the brand is owned and distributed by a company called Congo Brands.

Logan and KSI are two prominent social media influencers who grew an online presence by posting daily YouTube videos for their fans. Logan, not to be confused with his brother Jake, and KSI, could advertise Prime energy drinks to a combined audience of more than 45 million people from the very first day that the company launched.

The sheer scale of Logan and KSI’s respective audiences helped the pair to amass $250 million worth of drinks sales in the company’s first year. Prime offers two core products: Prime Hydration and Prime Energy. Hydration contains a mix of ingredients, including coconut water, BCAAs, and electrolytes; while Prime Energy contains 200mg of caffeine.

Logan and KSI were able to leverage their existing audience to great effect during Prime’s first 12 months. Prime is now the official drinks partner for a variety of major sports teams, including the Los Angeles Dodgers baseball team, and Arsenal FC and CF Barcelona in soccer. Prime is also a prominent sponsor of the Ultimate Fighting Championship (UFC).

Logan Paul revealed that Prime did $1.2 billion in sales this year ?‼️

— KSI NEWS (@ksinews_) November 12, 2023

How to invest in Prime Hydration?

Prime Hydration is owned by Congo Brands, a company that also owns the 3D Energy Drinks and Alani Nu brands. Congo Brands is based in Louisville, Kentucky and is owned by Max Clemons and Trey Steiger. 

Although KSI and Logan Paul are the primary promoters of Prime and likely played a crucial the brand’s success thanks to their massive online influence, it’s unclear whether they have an ownership stake in the company. We have been able to some sources online claiming that KSI and Logan Paul each have a 20% stake in the business, but this seems to be based on dubious reports.

In any case, it’s currently not possible to invest in Congo Brands. The FAQ on the official Congo Brands website states that the company is not offering any investment opportunities. 

Will there be a Prime Hydration IPO?

There has been some speculation regarding a possible Prime Hydration IPO date. However, this remains conjecture at this moment in time. The company is just over a year old, and its main focus right now seems to be establishing a presence in major sports leagues around the world.

The traction gained from Prime in the English Premier League, La Liga, UFC, and MLB, can be seen as a precursor of an extended growth period for the company. Additionally, Logan Paul recently joined WWE as a professional wrestler, which will give Prime further exposure to mainstream US audiences.

After selling more than $250 million worth of drinks in the company’s first 12 months, and exposure now increasing further, it’s possible that Logan and KSI may never announce a Prime Hydration IPO date as the company is already profitable. If Prime ever does need to raise funds from a public offering, then it’s likely it could generate plenty of demand from investors.

image showing Logan Paul and KSI promoting Prime Energy

Logan Paul and KSI promoting Prime Energy, via DrinkPrime

How to invest in Prime Hydration FAQs

Is Prime Hydration public?

No, Prime Hydration is not a publicly traded company which means that it can’t be found on any stock exchange. Instead, Prime Hydration is privately owned by Congo Brands, a company owned by Max Clemons and Trey Steiger. It's currently unknown if KSI and Logan Paul have an ownership stake in Congo Brands or Prime Hydration at this point in time.

When will Prime Hydration go public?

There has been some speculation that a Prime Hydration IPO date could be set at some point in the future, but there are no concrete plans for the event. 

What is the new valuation of Prime Hydration?

As of early October 2023, Mams Taylor (KSI’s manager) shared that Prime Hydration is estimated to be worth between $8 billion and $10 billion.

Is Prime Hydration a publicly traded company?

No, Prime Hydration LLC is privately owned by its co-founders, Logan Paul and KSI.

The bottom line: Prime Hydration is not a publicly traded company, but it may launch an IPO date in the future

As things stand, there are no concrete plans for a Prime Hydration IPO date. This means that there is no Prime Hydration ticker on any stock exchange anywhere in the world. However, the company’s co-founders have reportedly indicated that a Prime Hydration IPO is a possibility in the future.

For now, Prime continues to gain traction in mainstream markets around the world. After generating over $250 million worth of sales in its first 12 months, the company has been busy forming major sponsorship deals with well-established brands in the sports industry.

Prime now has regular exposure to hundreds of millions of people around the world, and it could represent a strong investment opportunity if the company ever does decide to go public.

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Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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