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In an exciting merger of tradition and technology, Philatelie Liechtenstein, part of Liechtenstein’s official postal service, has debuted an NFT postage stamp infused with the artistry of internationally acclaimed neo-pop artist, Romero Britto. Launched on March 29, 2023, this innovation sets a new benchmark for both philately and the digital art realm.
Pop-art, stamps, and blockchain
Liechtenstein's foray into the world of blockchain technology began as early as 2021, but this recent collaboration with Britto, known for his distinctive public art installations worldwide, including Hyde Park, London, and John F. Kennedy Airport, New York, has undoubtedly generated new attention in the world of post stamps.
"We are proud to have been issuing stamps for 111 years now. The NFTs were created through the digital twin of a painting by Romero Britto, now on display in the Liechtenstein National Museum," says Roland Seger, CEO at LiechtensteinischePost AG.
Drawing from his personal journey, Britto told CryptoDaily that,
"As art ambassador for the Philately Liechtenstein art edition, things have come full circle for me. When I was a kid in Brazil, I couldn't travel. But stamps let me dream. Through them, I could travel the world in my mind and get to faraway places."
The NFT Art Edition stands out in the novel arena of crypto-based stamps not just due to its blend of tradition and innovation but also because of its message of unity.
"My art, the painting for the philately and the design of the NFT stamps are meant to express joy of life. This style conveys my philosophy: a visual language of happiness! The work in the Liechtenstein National Museum stands not only for friendship, but also for the connection between tradition and the digital world. Mushrooms (through their roots) are the best-connected creatures in our world - just as we are digitally on the internet today," Britto reflected.
Each stamp, built on Ethereum’s ERC-721 standard, includes a unique SQR code, linking directly to its corresponding NFT on the Ethereum blockchain. This guarantees transparency and authenticity for collectors. Additional physical perks include gold foil embossed packaging and a certificate of authenticity.
Britto further emphasized the democratizing power of NFTs, saying,
"Art is for everyone. We should share love and positivity with each other. With my art, I want to convey this attitude. The NFTs allow everyone to participate in the art world. Through this unique project, everyone gets access to a world that was previously only available to a few people.."
A growing field
As Liechtenstein's philately dives headfirst into the digital age, their initiatives not only revolutionize notions of authenticity and ownership but also underscore their commitment to evolving while paying homage to a century-old tradition. And notably, they’re not the only players in their field to realize the potential of NFTs.
Since the thoughtleader’s first venture into blockchain back in 2021, the release of Stamp 4.0, the world’s first NFT stamp, other postage services in Europe have caught on to the idea. As Cointelegraph reported, the Dutch and Austrian postage services have followed suit and released their own blockchain-based stamps to the public in Fall 2022.
The future of philately seems promising, with a perfect blend of the past, present, and future, creating an inviting space for both traditional stamp enthusiasts and new-age collectors. As the world continues to become more digitalized, it seems fair to assume that collectors and even consumers will be seeing more post services leverage blockchain technology. It's even conceivable that postal services will abandon the old-fashioned physical stamps and soon rely entirely on their NFT counterparts for domestic and international mail.
One thing is for sure: thanks to collaborations like these, Philatelie Liechtenstein ensures its revered position in philatelic history for ages to come.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.