Ubisoft takes its next crypto leap with Hedera

Gaming giant Ubisoft, fresh from its problematic venture into NFTs with Tezos, has taken its next leap of faith into the world of crypto by teaming up with the HBAR Foundation.

Ubisoft, the well-known video game publisher, has reached an agreement with the Hedera Governing Council to support the growth of the Hedera Network.

The agreement entails that Ubisoft will join the Hedera Governing Council, allowing it to have a say in the future direction of the network. It will also boost the network by running a node.

It would appear that there is no real tangible advantage for Ubisoft in joining the Hedera network, but it seems that Ubisoft are looking to the future, and just like with their collaboration with Tezos, they became a validator well before their plan to launch in-game NFTs for the Tom Clancy Ghost Recon game.

According to a quote in a Decrypt article today, by Didier Genevois, the blockchain director at Ubisoft, his company is still exploring the potential of the Hedera ecosystem. He said:

“The Hedera network’s scalability, energy efficiency, and innovative consensus mechanism—coupled with a Governing Council made up of so many successful companies—could really open up opportunities for the gaming industry to start building games at scale with the proper use cases and in a safe and compliant environment,”

Ubisoft has had an ongoing long term interest in the possibilities of blockchain gaming, and it is the first game publisher outside of the world of blockchain to make forays into crypto and NFT projects. 

Its recent move into introducing in-game NFTs into the Tom Clancy game, along with Tezos, was not welcomed by the majority of those playing the game, but both Ubisoft and Tezos will have learnt from the experience, and it’s probably only a matter of time before the purchase of in-game NFTs becomes mainstream.

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