US theatre chain AMC Theatres has announced that it will offer limited edition NFTs to the first 86,000 individuals who purchase an advance ticket for an opening day showing of the movie “Spider-Man: No Way Home.”
AMC’s First NFT Campaign
The advance booking for the movie starts on November 29 and promises an exclusive reward for certain individuals. Members of the AMC Stubs Premiere & A-List and AMC Investor Connect, who purchase an advanced ticket for the premiere, will receive a limited-edition Spider-Man NFT as a part of the joint promotion deal between AMC Entertainment and Sony Pictures. According to AMC, over 100 NFT designs have been developed in partnership with Cub Studios. With more and more entertainment brands swooping into the NFT market, this will be the first instance of a major theatrical exhibitor launching such a campaign.
Spider-Man NFTs For Early Birds
Customers who qualify for an NFT will be notified via email on December 22 with instructions on how to redeem it. March 1, 2022, is the last date of redeeming the tokens. As purely digital assets, the ownership of these NFTs will be recorded on a blockchain. Further information reveals that they will be redeemable on a dedicated carbon-neutral site run by WAX. The ultra-low carbon footprint of the blockchain at the core of the site ensures that the assets have minimal impact on the environment.
Adam Aron, Chairman of the Board and CEO of AMC, commented on the offer,
“Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures. This is especially the case in that SPIDER-MAN: NO WAY HOME is one of if not the most anticipated movie of 2021, and the incredibly talented artists at Cub Studios are creating more than 100 unique NFTs giving appropriate respect to this most recent incarnation of the timeless and ever so popular Spider-Man franchise.”
AMC And Cryptocurrencies
AMC has dabbled in digital assets and cryptocurrencies before. The theatre chain was already accepting several cryptocurrencies like Bitcoin and Dogecoin. Earlier in November, the entertainment conglomerate announced that it is considering adding Shiba Inu to its list of acceptable cryptocurrencies. Additionally, it has even expressed the intention of creating its own cryptocurrency.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.