Lega Serie A and Crypto.com have announced a partnership that marks the first occasion a football league has partnered with a cryptocurrency platform.
As part of the partnership, the Italian football league will release a series of NFTs at the 2021 coppa Italia final at the Mapei Stadium in Reggio Emilia. This will mark the first time the two finalists, Atlanta and Juventus, meet at the Italian final.
A number of football clubs have partnered with blockchain companies in the past few years, namely for sponsorship deals and in the creation of non-fungible ‘fan’ tokens. Manchester City joined the Socios.com platform to sign a multi-year deal with the NFT platform, while Bayern Munich joined a number of participant football clubs to enter the world of blockchain-based fantasy football.
The partnership between the prestigious football league and Crypto.com will start with the release of a NFT series at the Coppa Italia final, and will include the official trophy, match highlights and more. Going forward, the two organisations are expected to release a number of special digital collectibles and fan tokens.
Luigi De Siervo, CEO of Lega Serie A commented on the partnership with Crypto.com:
"We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs. We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months.
Crypto.com recently launched Crypto.com NFT - a platform that enables users to trade and collect NFTs, a move from the crypto platform that positions them as a key player in the NFT and digital collectibles market. Recently Crypto.com released exclusive collections from Snoop Dogg, Boy George, Axel Mansoor.
Here’s what Kris Marszalek, co-founder and CEO of Crypto.com had to say:
“It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”
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