- At the start of this week, IBM and Farmer Connect showed off a blockchain-based app that would give consumers the ability to learn about the coffee beans they buy.
- David Behrends has said that the mobile app gives consumers the chance to use an interactive map which helps show the journey of their coffee.
At the start of this week at the Consumer Electronics Show in Las Vegas, both IBM and Farmer Connect showed off a blockchain-based application that would give consumers the ability to learn about the coffee beans they buy.
For those who don’t know, Farmer Connect is an organisation based in Switzerland that strives to increase the transparency and sustainability in agriculture supply chains.
David Behrends, the founder and president of Farmer Connect, has said that the mobile app, dubbed Thank My Farmer, gives consumers the chance to use an interactive map which helps show the journey of their coffee by simply scanning a QR-code:
“After scanning a QR-code, consumers are taken straight to a product page that gives details about the coffee they are drinking. Below that description is an interactive map that shows the journey the coffee has taken. We say you can travel the world through a cup of coffee, and we’d like to help consumers visualize that.”
Thanks to IBM blockchain tech, this app can become reality. There is a permanent digitised chain of transactions that isn’t able to be changed, so you can track each step of a coffee bean’s ‘life’.
Paul Chang, IBM’s Worldwide Blockchain Leader, has said that everyone involved on the app owns a copy of the data for transactions and that the additional items to the blockchain are being spread throughout the network based on each person’s rank of permission.
It will be interesting to see how this app plays out. For more news on this and other crypto updates, keep it with CryptoDaily!