- As likely to be League winners, there will have been a fair share of fans watching the Liverpool vs Tottenham game over the weekend.
- This is great for many reasons including that there were Bitcoin/cryptocurrency ads being shown between the halves of the game.
As likely to be League winners, there will have been a fair share of fans watching the Liverpool vs Tottenham game over the weekend. This is great for many reasons but the one we’re putting focus on today is the Bitcoin/cryptocurrency ads that were shown between the halves of the game.
The ads were shown as sideline ads too with eToro being the primary ad being shown with the bitcoin logo next to it.
Bitcoin Crazy, Bitcoin Mad
These advertisements were taken from eToro after they inked a deal last year with several football clubs including many Premier League Teams like Brighton, Cardiff City, Crystal Palace, Leicester City, Newcastle United, and Southampton.
All of those clubs were even paid in Bitcoin for the advertising opportunities, eToro being the straight advertising during bigger matches.
Playing at Tottenham’s home ground, the capacity of the stadium is a whopping 62,062. And viewership was more than likely a much higher number. In fact, claims are that the Premier League is one of the most-watched sporting leagues in the world with about 70 per cent of the population in the United Kingdom watching the classic game. That’s just the UK don’t forget. There will be millions of people all across the world in America and Europe that watch English league football with a passion.
This is all somewhat of a milestone for the industry of crypto. Seeing the space get advertised on something with such a following as the Premier League isn’t just fascinating to watch but great for the future of adoption.
It’ll be interesting to see how this plays out and whether more ads will be shown in future games. For more news on this and other crypto updates, keep it with CryptoDaily!