From Cristiano To Crypto - Juventus FC Launch Fan Led Cryptocurrency
Until yesterday, the biggest announcement to come from Italian Serie A football club, Juventus, was the recent signing of Real Madrid superstar, Cristiano Ronaldo. It was an unexpected signing and it did shake up a bit of a storm within the football community.
Just yesterday though, Juventus announced a new project, a project that will see the full development and roll out of a new fan led cryptocurrency, funded by an FTO, or a Fan Token Offering.
The token, called The Juventus Official Fan Token will be available for purchase through Socios.com, a platform designed to facilitate the sale of âfan tokensâ, tokens that can be used to help fans have a real contribution to decisions made by the club and to help facilitate a platform for information sharing, reward offering and general club to fan engagement. At the moment, French side Paris Saint-Germain currently use Socios.com and the native Chillz (CHZ) token to facilitate their own official fan token too.
According to Socios.com:
âGet branded tokens from your favorite team(s), and use them as your license to vote on club matters. The clubs choose what fans decide, and you're the person they'll hear when they ask. Engage with the platform to unlock club-specific rewards and VIP experiences too.â
This new partnership with Juventus will allow fans of the club to do just that and fully engulf themselves within all areas of the club. This is inspiring a new culture in football and other professional sports too, all thanks to the beauty of blockchain technology.
According to CCN, Giorgio Ricci, the Co-Chief Revenue Officer and Head of Global Partnerships at Juventus has said:
âJuventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.â
Moreover, the CEO and Founder of Socios.com has added:
âOur long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the worldâs biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.â
The Fan Token Offering will commence in Q1 of 2019 and will give fans the opportunity to purchase the Juventus tokens. The tokens will then be tradeable against CHZ, within the Socios.com platform. Rewards and incentives will be issued to those holding the tokens, therefore there is less emphasis on the purchase and movements of the token, and more emphasis on holding and investment.