Dish, is one of the leading satellite television providers in the United States. They provide TV broadcasting services to around 13.7 million customers and internet connection services to around 580 customers. With an estimated revenue of $14.391 billion in 2017, they can be considered a major player in the satellite TV industry.
In 2014, Dish made a stunning move which saw the company start to accept Bitcoin payments from their customers. This was indeed one of the first examples of mass Bitcoin adoption that gave a large number of people access to a cryptocurrency based payment option. Due to the popularity of their Bitcoin service and of course, due to the rise in altcoins, Dish have decided to partner with BitPay in a move that will allow the company to also start to accept Bitcoin Cash payments too, giving 13 million people access to a new use for Bitcoin Cash coins.
According to Cryptovest, the CEO of Dish, John Swieringa has said:
“We’ve added Bitcoin Cash just as we choose to accept Bitcoin to serve customers who have adopted a new way of doing business. We have a steady volume of customers paying with cryptocurrency each month, and BitPay will allow us to continue offering more choice and convenience to our customers.”
Moreover, the CCO of BitPay, Sonny Singh has said:
“Our goal for Dish Network is a seamless transition to BitPay so all customers who are currently paying for services with Bitcoin continue to have the option to pay with Bitcoin and Bitcoin Cash. Cryptocurrency is an increasingly popular way for consumers to make purchases online as it reduces credit card fraud and is cheaper for the merchants.”
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Dish customers now have the option to pay for their subscriptions with both Bitcoin and Bitcoin Cash, paving the way for adoption of cryptocurrency within the satellite TV service. Going forward, we can expect more cryptocurrencies to be added, expanding the Dish horizons even further. Moreover, this new project is sure to improve customer relations, who will find that through using cryptocurrency their payments are settled far quicker and that their payments are more secure. They may even find they save a little bit of money too, through price volatility, assuming they have the option to try and invest in Bitcoin or Bitcoin Cash to help pay off their TV bills.