How Ovenue is Helping Businesses Unlock Value through their Web3 Storefronts

Table of Contents

• What Does Ovenue Hold in the Future for Your Business?

In the past few years, we have seen a rapid rise in the popularity of Blockchain and Artificial Intelligence technologies. While once seen as a niche interest for tech-savvy individuals and a fad, both technologies are now being adopted by mainstream businesses and institutions globally. Small to medium enterprises (SMEs) are no exception.

Important use cases for these technologies include assisting businesses and asset owners to increase work-related efficiencies, asset valuation, inventorization, and financing. In the case of real-world asset financing, most businesses have many undisclosed or undervalued assets. Most of these assets are illiquid including intangible assets such as brands, technology, and trademarks, which can benefit from identification and monetization. 

The first step for asset monetization is identification of the various assets owned by the business. At Ovenue™, we are specialized in developing deep-tech solutions to enable the identification, valuation, and monetization of various real-world assets. Our services are aimed at businesses and financial institutions. Asset owners and businesses can onboard, protect, and monetize their assets through our end-to-end artificial intelligence and blockchain-enabled solutions.

One sector that can leverage these technologies includes the fashion industry. Most fashion brands own several types of assets such as real estate, brand, trademarks, licenses or agreements, technology, customer list, social media platforms, and intellectual property including designs and patents. However, most of these assets are either undervalued or unrecognized on their balance sheet. Let’s look at how Revelle Shop, a fashion store located in Toronto, Canada, rose above these challenges by going through the Ovenue journey. 

How did Revelle Shop Benefit from Ovenue’s Process?

Revelle Shop has built a successful eCommerce and physical store. However, since their intangible assets were not reflected in their balance sheet, they could not realize their true value to raise funds. They needed a new solution that the traditional finance industry lacked.

Ovenue assisted Revelle Shop in identifying and valuing approximately $1M of Tokenized Assets Valued (TAV). That included their brands, customer lists, content, and social media followers. Ovenue converted Revelle Shop’s assets to asset-backed tokens (ABTs), a type of non-fungible token (NFT), and listed them on their unique Web3 storefront (referred to as oCommerce, O for Ovenue). This NFT represents a unique digital identifier that cannot be copied, substituted, or subdivided, and is recorded in a blockchain, which is used to certify authenticity and ownership. Revelle Shop can now inventorize, license, sell, collateralize, and finance (unlock liquidity through asset-backed financing) those assets or simply showcase them to local or global investors and customers. 

Revelle Shop was also interested in commencing a franchising and consultation program. They have the right fundamentals in place and an opportunity is around the corner. Revelle Shop has a number of choices of vehicles for expansion. Each one carries its own set of issues, challenges, and advantages. Within each vehicle type, there are different approaches that can be taken and hybrids can be constructed to suit the particular needs of the franchisor. Ovenue helped create direct and joint venture franchising and consultation agreements in the form of asset-backed tokens (NFT) as Revelle Shop looks to expand and franchise abroad. The process included asset valuation, tokenization, and listing on Revelle’s Web3 storefront to shoulder the entire burden of selling franchises and supporting the franchisees, and literally took 5 minutes, from valuation to listing.

Revelle Shop carefully constructed these tokenized franchising agreements. They added territory, clear and appropriate performance criteria that must be met by the franchisee to maintain exclusivity in the territory, cross termination provisions, and support commitments of the franchisor. For the joint venture franchising token, Revelle Shop plans to take an equity position or a partnership role in the franchisee entity. For the consultation token, they plan on providing a 3-day immersive workshop for new or established business owners. As a franchisor looks to expand in more distant markets, other expansion vehicles become more appealing and, at times, absolutely essential.

Revelle Shop also has the optionality of separating these assets into a Special Purpose Vehicle (SPV), a type of holding company, to legalize asset ownership. The SPV is a distinct company with its own assets and liabilities, as well as its own legal status. Usually, they are created for a specific objective, often to isolate financial risk, and are particularly useful for intangible assets. Ovenue’s platform helps separate these assets into SPV through a third-party incorporator. 

What was once a near-impossible task is now one of Revelle Shop’s competitive advantages. With Ovenue’s platform, they could now leverage a whole new world of assets and financing, from customer data to brand authority to franchising agreements for effortless and limitless growth opportunities.

What Does Ovenue Hold in the Future for Your Business?

Choosing the right platform and partner for your business is paramount. Choosing an eCommerce storefront, especially on Web3 is even more crucial as it will become the backbone of the future of eCommerce.

Ovenue has developed an automated asset valuation, tokenization, and monetization platform with over $400M TAV (Tokenized Assets Valued). Ovenue seeks to become the ideal webstore for Web3 commerce businesses that sell asset-backed products or services with minimal configuration. Ovenue is building easy tools for asset owners so they can manage their business assets on one platform, both tangible and intangible assets. Ovenue’s asset-backed financing protocol will also enable asset owners to connect with liquidity pools facilitating asset financing and lending. These asset-based tokens can be listed on Ovenue’s marketplace to be traded, licensed, or monetized to unlock liquidity.

Wrapping Up

Lack of capital contributes to the failure of 29% of small businesses. Valuing and financing business assets that fashion brands hold can be excruciating and often in vain.

While the world still debates whether or not companies should adopt financial tools that are not recognized conventionally, fashion brands like Revelle Shop are already making their mark and expanding by inventorizing their assets on the blockchain and raising capital through asset-backed tokens and distributed ledger technologies.

Just like what Shopify has done to e-commerce, Ovenue is revolutionizing a new way for businesses to achieve a new presence and revenue stream through blockchain; their oCommerce storefront. 

Value, Tokenize, Monetize™ your business with Ovenue! Click here to start your Ovenue journey

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.