P2P Games

Monoverse CEO Jayden Lee believes P2E games can’t lose sight of their main purpose: entertainment

Monoverse CEO Jayden Lee believes P2E games can’t lose sight of their main purpose: entertainment

Since last year, blockchain games, both play-to-earn (P2E) and non-fungible tokens (NFTs), have been a bell ringer in the Korean domestic game industry. Leading companies like WeMade, Com2uS Group, Kakao Games, and even Netmarble and NCsoft are jumping into the field, with startups simultaneously looking for opportunities to do the same. 

In this sphere, Monoverse, developer of NFT game Frutti Dino, also drew mass public attention by attracting $3.1 million of pre-series A investment from Korea Real Estate Investment and Trust.

Monoverse CEO Jayden Lee emphasized the need to understand game’s decentralized architecture and ensure this is prioritized from the initial planning stage of a game’s development. It is not enough to only integrate blockchain systems into the existing games. This process also requires insight to apply various profit models in decentralized architectures.

However, he further explained that the most important thing is the gameplay. Clearly players expect to profit from P2E blockchain games. Yet, the meaning of IP (intellectual property) will be lost if the sole focus is profit making. Therefore, Jayden wished that Frutti Dino users could develop an emotional attachment to the in-game characters to creates greater profits throughout the process.

Jayden became interested in the blockchain industry in 2014. He took part in a lecture at the time, and he got into the field because he was fascinated by the idea of ‘programmable cryptocurrencies.’ At that time, there were only a few existing blockchain-related companies and hardly any reference materials.

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