Hefty Art Partners with MF Husain to Immortalize Art Pieces as NFTs

Hefty Art has announced it’s association with the Estate of MF Husain to bring exclusive artworks and lauded paintings of Maqbool Fida Husain, to its NFT platform. The collaboration is oriented towards fostering the legacy of India's finest painter to live on in digital forms. MF Husain Estate and the Hefty Art are all set to announce the first set of NFTs of the legendary painter's art piece dubbed 'Fury'. Therefore, Hefty Art, an initiative of Hindustan Talkies and Hungama, are bringing MF Husain's most celebrated works to the NFT space.

Several Indian celebrities have delved into NFTs as the sector continues to gain immense traction. From Amitabh Bachchan and Rajnikanth to Salman Khan, Yuvraj Singh, and other industry stars, the NFT space has seen a slew of newly launched collections of digital content.

As India takes a step closer to adopting digital assets after years of wavering on its stance, with plans to tax proceeds of crypto at 30% and a proposed digital rupee, the Indian crypto-economy could witness a wide boost. Both intend to leverage this new development to unleash new horizons in the crypto space and art markets worldwide. The Hefty Art will establish its platform as a premier and industry-leading NFT marketplace curated to bolster the era where a wide variety of art forms will transition into the blockchain ecosystem.

MF Husain's paintings in the NFT ecosystem

For decades, artworks of Maqbool Fida Husain ranging from amazing paintings, sculptures, drawings, films and writings, have been celebrated across India and beyond. Over time, MF Husain earned a worthy reputation, building a remarkable globally-acclaimed collection.

Hefty Art aims to usher this repertoire of exceptional talent to the world of virtual spaces where a wide range of individuals and other creators can explore, and even own a piece of famed creations. This much-anticipated auction of doting non-fungible tokens would spearhead a series of exciting launches by a slew of renowned artists across the globe followed by the feature in the Hefty Art.

The auction will create a platform for the artworks of the renowned painter. It aims to invite users to buy some of the most appreciated artworks of the iconic painter. The partnership with the Estate of MF Husain effortlessly aligns with Hefty Art’s vision of lowering entry barriers and enhancing the engagement quotient for creative enthusiasts and users as they purchase some of the most celebrated and high-end artworks from leading global artists.

Expressing about the latest collaboration, Owais Husain – Representative, Estate of MF Husain, said:

“ As an artist, I am pleased and looking forward to introducing my father’s iconic artworks in a new avatar via NFTs on Hefty Art. Through the sweeping breadth of his paintbrush, Husain changed the face of modern art in India, thus taking his place in history. Noticeably, I believe this move will have a similar effect as it positions itself to play an essential role in the transformation of art markets worldwide.” 

Furthermore, Hefty Art is also collaborating with eDAO, an entertainment and creator-focused eDAO, to further support the growth of the platform enabling users to interact and engage seamlessly with their favourite artists and celebrities. With more top-notch art creations and untapped creativity in the pipeline through the Hefty Metaverse, it will highlight the richness and diversity of art, culture, and entertainment across the globe.

Backed by Polygon supporting Ethereum scaling and infrastructure development, the Hefty Art is suited to revolutionize the art industry, leading a new sphere that will redefine how artists create and distribute creative content with its Web 3.0 initiative. The platform is dedicated to providing priceless entertainment to billions of entertainment lovers worldwide. Hefty Art will lead a future full of potential to promote valuable content and immersive experiences.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.