Digital asset exchange Bingbon has announced a corporate refresh amid an unexpected name change.
The social trading platform, which has offered crypto spot and derivatives services since 2018, will now be known as BingX and says it “hopes to continue accelerating open value transfer and empowering an accessible, engaging crypto trading experience via innovative social trading solutions.”
X Marks the Spot
To coincide with the refresh, the Singapore-based exchange has also adopted a new X logo with the tagline Trading Made Easy. Moreover, there are plans to launch new trading pairs and refine the platform’s famous copy-trading feature, which allows users to follow the strategies of successful investors. Recently, Binance Futures was integrated into BingX’s copy trading feature set, enabling Binance traders to connect and display their Futures trades on BingX.
Elaborating on the meaning of the new name, Communications Manager Elvisco Carrington said, “A lot of thought processes and planning went into the creation of BingX. It’s a name that resonates and is capable of transcending through time; one that can adapt to the ever-changing crypto climate and is easy for the international community to digest, especially for our target community – all kinds of users from beginners to crypto OGs.”
In a series of tweets, BingX assured existing users that they can access services as usual on Bingbon during the transition, with account info, open orders, API keys, and all other details unaffected. However, all users are encouraged to access the new portal, bingx.com. The tweet thread also teased the upcoming introduction of “new and exciting features” for the exchange.
The rebrand follows a period of growth for the company, which has seen it form partnerships with the likes of Binance, Coinify, AdvCash, Paxful and TradingView in recent months. The latter alliance, announced in September, saw the exchange provide broker access to the popular market tracker which has over 30 million active users.
BingX currently serves a user base of over a million people, and provides trading services in more than 100 regions throughout the world. As well as supporting over 30 trading pairs, the platform features a comprehensive fiat onramp, enabling users to purchase digital currencies using almost 400 different methods.
Crypto Rebrand Are All the Rage
Interestingly, the Bingbon rebrand follows a spate of recent examples in the crypto space, not least Facebook’s decision to transition into Meta, a metaverse-focused company that supports non-fungible tokens (NFTs).
Elsewhere, the iconic Staples Center in Los Angeles will, from next month, be known as the Crypto.com Arena. Like BingX, the Crypto.com exchange is headquartered in Singapore. The BitMax exchange is another platform that relaunched this year, when it became AscendEx back in March. At the time, it said the new moniker was “inspired by the rapid rise of both our industry, and that of the many people taking part in it.”
Having announced its own rebrand to the world, BingX will be aiming to continue its recent success and capitalize on the growing public appetite for crypto amid an exciting bull market.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.