Published
5 years ago on
September 26, 2018
“Alphabet’s Google would allow certain regulated cryptocurrency exchanges to advertise in the United States and Japan, easing an earlier ban on all cryptocurrency ads. The changes will take place in October 2018, and advertisers will need to be certified with Google for the country where the ads will appear, according to Reuters. In March 2018, the company said it would ban advertisements for cryptocurrencies and initial coin offerings, starting June 2018.â€What does this mean? Well, for a start, it’s good news. When Google announced their ban, the markets reacted quite badly, Bitcoin dropped around 10% and the community had been left frustrated, feeling somewhat marginalised. Censorship in the form of these bans is keeping cryptocurrency away from the mainstream, which is the opposite of what we all want. With Google now opening up to some forms of cryptocurrency advertising, we can at least take this as confirmation that Google are now starting to explore cryptocurrencies themselves. It’s something they are opening up to and it’s something that they believe their customers should now be exposed too. Whilst the advertising will only be opened up in the United States and Japan, we should expect that soon enough, Google will begin to allow limited cryptocurrency advertising across the rest of the world too. References The Paypers
