“Unilever are committed to partnering with organisations which create better digital infrastructure. This new capability is an important step towards transparency and clarity in data provenance and compliance across our global activity.”Moreover, Chief Executive Officer at Blis, Greg Isbister has said:
“We’ve taken an innovative approach to tracking geographical data for digital advertising to solve a critical problem. Combining our deep expertise with blockchain technology will allow us to deliver a new solution that will address the growing trust, accountability and transparency needs that are pressing the advertising industry.”You can see the full report for yourself, here. The blockchain is revolutionising about every industry that has access to a computer. By keeping on top of the game and by branching out into this technology, Unilever might change the face of the consumer products industry for good. By ensuring transparency within their data handling, Unilever are preparing for a world that offers consumers more control of their data, in line with the promise that blockchain offers to give us back control of how large companies can manipulate us.