July 12, 2018 384By Adrian Barkley
“We looked early on at India, and we looked at two billion people – a huge market. And we decided, how do you get two billion people onto Ripple? Do we give the currency away to every Indian, that’s like two billion – just give it away? That was one idea. But then we realised that if you get the top three banks in India onto Ripple, you get 80 percent of the market share.”Moreover
"And then we looked at – where’s the future? And so we realised in the next five years, one billion people will become banked in India, but they’ll be banked through their phone. So then we started targeting mobile phone providers and telcos. So now, I think that in our pipeline we have probably 50 percent of the market in India, either integrated onto Ripple or in the deal, in the sort of pipeline to be signed to India.”See the full article for yourself, here. When you look at this, you can see just how Ripple believe that a large scale XRP giveaway will benefit both people in India and Ripple, however it seems to be a bit of a mammoth task that might really upset long term investors who maybe feel that they deserve free XRP as a thanks for their commitment, over the Indian population. If this move goes ahead (we don’t think it will mind, Birla is just teasing journalists here), it will see Ripple enter an emerging economy that will only bolster the user value and reputation of XRP. Moreover, if we consider the popularity of remittance payments via India, it does seem like a sensible move by Ripple. Ultimately, Birla wouldn’t make these remarks for no reason at all, but as stated it does seem unlikely that Ripple are planning on breaking into India this way. We’ll have to wait and see what happens here, don’t hold your breath though.