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Pocket Change: Mobile App Developers And The Mobile Monetization Of Blockchain

Pocket Change: Mobile App Developers And The Mobile Monetization Of Blockchain
Since the original third-party apps were made available for public download in 2008, not much has changed with regards to the mobile economy. The ways that mobile publishers generate revenue have cycled every few years between pay-to-download apps and free apps supported by advertising, in-app purchases, or subscriptions. Each monetization strategy has its own set of inherent benefits and drawbacks, but as the mobile market matures and expands, the drawbacks to each one are becoming more pronounced.

Current marketplace for app developers

By 2021, more consumers will have a phone (5.5 billion) than have a bank account (5.4 billion), complicating pay-to-download, subscription-based, and in-app purchase models in many global regions. The mobile consumer is also becoming more sophisticated, forcing mobile publishers who rely on advertising to find a balance between a high quality user experience and the number of ads. Increased competition is perhaps even more damaging for the average app publisher. Hundreds of millions of apps exist, but users are downloading fewer new apps per month than ever before and tend to spend most of their mobile time within just a few of their favorite apps. This affects both paid app models and free app models, making it difficult for all but the biggest publishers to make a return on their development costs and turn their app into a full business.

Blockchain empowering the mobile app economy

The time has come for something to shake up the stagnating mobile economy – and blockchain technologies have the potential to do just that. Already, dozens of blockchain-driven decentralized apps (dApps) are being developed and distributed outside of the traditional mobile app ecosystem. But blockchain even has applications within the app store app model where most app publishers already work and where most users are already comfortable. It's understandable if some take this proclamation with a grain of salt. After all, everyone is writing articles about how blockchain will completely revolutionize each and every industry. But when it comes to the mobile economy, there are a more than a few practical applications for blockchain technologies that will have an immediate impact on mobile publishers and mobile end users.

Blockchain provides benefits for both mobile app publishers and developers

On the publisher side, blockchain technology has the potential to improve revenue opportunities in mobile applications and move beyond the hurdles that app developers are currently facing. Smart contracts & trust: For ad-supported apps, blockchain technology like smart contracts have the potential to improve the mobile advertising ecosystem by reducing the mistrust between publisher and advertiser. In an industry where ad fraud is a widespread issue, the very nature of blockchain would help both advertisers and publishers work more fairly and more transparently. After all, one of the key tenets of blockchain technologies is to engender trust in a trustless environment. Advertisers and publishers don't need to trust each other – they can trust the code. Peer-to-peer transactions: These effects would mean little, however, if publishers aren't able to offer anything else to attract new users. By adopting some blockchain technologies, publishers would be able to differentiate themselves from their competitors, offering users new incentives to try their app. The first of these applicable technologies would be the facilitation of peer-to-peer transactions. Outside of marketplaces that are dedicated to peer-to-peer buying and selling, the average mobile user is very limited in the interactions that they can have with other users in an environment like a mobile game.

Blockchain, a new marketplace

A new marketplace: through blockchain, developers can integrate a P2P marketplace where all of their uses can buy and sell virtual goods related to the app without ever needing to leave the app. Once a user tires of an in-game item or is looking to upgrade, they can sell their old item to another user in exchange for tokens - which they can they either store in their wallets or spend on a new item in the in-game store.  This sets up a living, breathing microeconomy inside the developer's game – one that encourages user loyalty and keeps users coming back while earning revenue from transactions With blockchain technology, publishers would also finally be able to do what has been nearly impossible up until now – integrating their end users into the mobile value cycle. Today, the value generated from the mobile economy rests with only a few parties: the app stores, the publisher, advertisers, networks. This leaves the most important part of the whole puzzle – the consumer – out of the process. With blockchain-based cryptocurrencies, publishers could offer tokens as rewards for their end users for any variety of activity, both in-app and even offline. When a user is rewarded for their loyalty, they are more likely to keep coming back. Imagine earning small rewards for adding new content to your social feed, editing game FAQs, entering a brick-and-mortar store, creating a video, inviting 10 friends to the app, and so on. Mobile end users would finally be recognized and be able to take part in the mobile economy that they make possible. Blockchain technology has enormous potential to create new opportunities for app developers and publishers, both in terms of technology and a broader user base. For the mobile end user, blockchain could help improve and diversify the user experiences of their favorite apps while simultaneously giving them a long overdue slice of the mobile economy pie. It has been just about 10 years since the first third-party apps transformed the mobile experience into what we know it today. Could blockchain be what pushes mobile into a brand new era? About Ran Avidan: Ran is StartApp’s co-founder and CTO where he is in charge of research & product development. Previously, Ran was the Director of Business Innovation Strategy at Amdocs, the VP of Products at NewACT (acquired by Amdocs), and held various product and development positions at Followap (acquired by NeuStar). Ran holds a B.Sc. in Information Systems and an MBA from the Technion.

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The benefits of Ethereum 2.0 will come sooner rather than later according to Vitalik Buterin

The benefits of Ethereum 2.0 will come sooner rather than later according to Vitalik Buterin

Quick take

1 minute read

  • Vitalik Buterin, has recently answered a number of questions from the community as a part of a “ask me anything“ session on Reddit. 
  • The co-founder highlighted many different topics but specifically said that he expects some significant and noticeable network improvements to come for the project sooner rather than later. 

Vitalik Buterin, the co-founder of one of the biggest crypto projects in the industry known as Ethereum has recently answered a number of questions from the community as a part of a “ask me anything“ session on Reddit. The co-founder highlighted many different topics but specifically said that he expects some significant and noticeable network improvements to come for the project sooner rather than later. He further said:

“TLDR: merge happens faster, PoS happens faster, you get your juicy 100k TPS faster.”

Over the years, the network for Ethereum has experienced some significant rounds of high congestion. Three years ago in 2017, the popular CryptoKitties game slowed down the network massively but with the decentralised finance space growing rapidly, the network has been seriously clogged up.

As a result of this, it has led to high fees and longer than average confirmation times.

With Ethereum 2.0 very much just around the corner, there is a significant scaling upgrade solution that is supposedly going to speed up the network rapidly. This will increase the number of transactions per second and it will also move the blockchain to a different consensus algorithm known as a proof of stake. Phase 0 for the upgrade is set to occur on the 1st of December in two weeks!

The co-founder further went on to say that “all of these changes are designed to decrease the time until eth2 becomes useful to people.” 

For more news on this and other crypto updates, keep it with CryptoDaily!

© 2020 CryptoDaily All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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How Ethereum 2.0 good see strong recovery for ETH

How Ethereum 2.0 good see strong recovery for ETH

Quick Take

1 minute read

  • As we come to the end of the year, there are numerous things occurring in the crypto space that no one could have predicted. 
  • With bitcoin jumping in value over the past few weeks/month, the alternative crypto market is quietly making gains simultaneously.

As we come to the end of the year, there are numerous things occurring in the crypto space that no one could have predicted. With bitcoin jumping in value over the past few weeks/month, the alternative crypto market is quietly making gains simultaneously.

Joseph Young, an analyst on Twitter has said that the second biggest cryptocurrency in the space, Ethereum has been performing extremely well over the past two months.

The upcoming Ethereum 2.0 deposit contract announced that the network upgrade would go live on the 1st of December. This has more than likely had a big impact on that open and how it has flourished in value over the past few months.

With the release of Ethereum 2.0, it would remove minors as the proof of work model is substituted for the proof of stake protocol. From here, users will be able to collectively verify transactions on the network without any need for a third-party to get involved.

You can see the tweet here from Joseph below:

Experience for users on the platform is more than likely going to change following the increase of the transaction capacity across the overall network.

The co-founder of Ethereum, Vitalik Buterin has confirmed that what was once a 15 transaction per second on chain processing speed could be increased to somewhere up to 5000 transactions per second on the blockchain upgrade.

The stagnation for Ethereum has technically allowed for the network to consolidate above significant moving averages and will be good for the future of the project.

For more news on this and other crypto updates, keep it with CryptoDaily!

© 2020 CryptoDaily All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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ETH/USD Profit-Taking Sees Massive Drop: Sally Ho's Technical Analysis 26 November 2020 ETH

ETH/USD Profit-Taking Sees Massive Drop:  Sally Ho's Technical Analysis 26 November 2020 ETH

Ethereum (ETH/USD) gained back some lost ground early in today’s North American session as the pair appreciated to the 526.39 area after trading as low as the 480.08 area in the European session, a test of the 479.03 area that represents the 78.6% retracement of the appreciating range from 439.77 to 623.22.  After trading at a fresh multi-year high of 623.22, ETH/USD came off and Stops were elected below a series of retracement levels including 579.73, 563.58, 553.14, 531.50, 526.88, 509.85, 496.86, and 483.06. Larger Stops were elected below the 550.01 and 504.72 areas, retracement levels related to the wider appreciating range from 313.00 to 623.22.  The next downside retracement levels in this wider historical range include 468.11, 431.50, and 386.21Stops were recently elected above the 615.19 area during the climb higher, an upside price objective related to buying activity that originated around the 142.10 level earlier this year.  The pair’s next upside price objectives include the 637.79, 668.87, 679.78, and 698.88 levels.   Traders are also paying close attention to technical resistance around the 627.83, 638.28, and 652.36 areas. 

Stops were recently elected above the 583.59 and 592.24 areas during the ascent, retracement levels related to selling pressure that commenced around the 894.50 and 1419.96 levelsStops were also recently elected above the 519.16, 521.13, 524.97, and 540.64 areas during the ascent higher, preceded by Stops triggered above the 503.54, 508.69, and 510.22 levels.  During pullbacks lower, traders are paying close attention to the pair’s trading activity around the 461.31 area, an upside price objective related to buying pressure that emerged months ago around the 125.52 area.   Some additional downside retracement levels include 432.71, 431.36, 427.78, 424.14, 422.81, 419.74, 415.20, 411.91, and 408.12. Additional areas of potential downside support include the 400.56, 395.87, 387.62, 380.03, 377.17, 367.24, 366.72, 354.44, and 353.78 areas.  Traders are observing that the 50-bar MA (4-hourly) is bullishly indicating above the 100-bar MA (4-hourly) and above the 200-bar MA (4-hourly).  Also, the 50-bar MA (hourly) is bearishly indicating below the 100-bar MA (hourly) and above the 200-bar MA (hourly).

Price activity is nearest the 100-bar MA (4-hourly) at 501.91 and the 200-bar MA (Hourly) at 540.21.

Technical Support is expected around 417.60/ 388.49/ 366.72 with Stops expected below.

Technical Resistance is expected around 627.83/ 637.79/ 668.87 with Stops expected above.

On 4-Hourly chart, SlowK is Bullishly above SlowD while MACD is Bearishly below MACDAverage.

On 60-minute chart, SlowK is Bullishly above SlowD while MACD is Bearishly below MACDAverage.

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ETH 2.0 Confirmed, Is ETH Prepared To Hit ATH?

ETH 2.0 Confirmed, Is ETH Prepared To Hit ATH?

ETH 2.0's beacon genesis is scheduled to launch on Dec.1, after the ETH 2.0 deposit contracts performing a parabolic gain in the past few days. 

The ETH 2.0 accepted deposit on Nov. 4, but to the worry of many investors, only 106,240 ETH had been deposited by November 20, while the launch of ETH 2.0 required 524,288 ETH. 

As the cut-off date drew close, the deposits spiked and hit the target 9 hours before the deadline. To date, 16,384 validators have made deposits and 583,552 ETH have been staked. Following the breakout, ETH gained over 10% in the past day and rose to as high as $622, its new year-to-date high, while Bitcoin remained stuck in $18K. ETH started off the year with $135, now it has gained nearly 350%.

What Is ETH 2.0?

Ethereum 2.0 is an upgrade aiming to enhance the network's scalability, programmability and security. After its completion, the Ethereum blockchain will fully adopt proof-of-stake(PoS) to secure its network, while ETH 1.0 employs a consensus mechanism known as proof of work (PoW). The whole process is divided into 4 phases and is expected to last for at least 2 years.

As the second largest cryptocurrency by market cap, ETH is infamous for its high transaction fee and constant congestion. This is because ETH 1.0 could only handle around 30 transactions per second. But with the launch of ETH 2.0, up to 100,000 transactions could be processed each second thanks to the shard chain. 

Consider driving a car to the other part of the city and the only way to do so is through a bridge. During rush hours, everyone would need to queue to cross the bridge and you are getting more and more annoyed. You don't know it would be minutes or hours before you arrive home. Suddenly, the bridge splits and extends, and you soon find the long queue before you disappear. The journey that used to take you a few hours now could be made in a dozen minutes.Shard chain works similarly to this way. Sharding is the process of distributing data to reduce the network congestion by creating new chains, AKA shards. 

ETH 2.0 is also more sustainable and could transform the whole ecosystem. The network of ETH 1.0 is highly energy-intensive because it requires all miners to solve complex mathematical puzzles and verify new transactions, and the first miner to solve the block problem will be rewarded with crypto. Instead of working together and winner-takes-all, the PoS system chooses the creator of a new block based on the stake and other validators who attest the block will get the transaction fees proportionately. Therefore, PoS requires less computing power and is more of a fair play.

Another advantage of PoS is that it makes a 51% attack almost impossible, or not sensible to the bad actor. That is because in order to launch a 51% attack, a person must stake at least 51% of the total amount of ETH in circulation. Buying such a significant amount of crypto would no doubt attract the attention of the market, not to mention the extremely high cost. 

What would happen to ETH's price?

The final phase of ETH 2.0 is expected to launch in 2021 and it is not the end for Ethereum blockchain. With the release of ETH 2.0, users could utilize ethereum in a much cheaper and efficient way, while getting more security. The increase of usage comes with greater demand that could send ETH's price to new heights.

“By the time ETH 2.0 and rollups work together there will be 100,000 transactions per second capacity. That’ll mean a completely seamless experience for the next billion people,”said Jamie Anson, founder of Nifty Orchard and organizer of Ethereum London.

ETH is holding nicely at the $600 and it is currently consolidating gains. The new main support area is $600-$605. The new resistance is $625 and this is a level that could attract take-profit. ETH could face some minor corrections but the long-term trend remains bullish.

Despite the black swan of COVID-19 at the beginning of the year, the end of 2020 is a springboard for cryptocurrency to go higher. With vaccines on the way, a clear election result and the sliding dolla, the next question for ETH is: how high can ETH go?

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© 2020 CryptoDaily All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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