Exposure to the mainstream is very important for cryptocurrency brands. When the mainstream and general population know a brand, they trust it and use it. Such exposure is great for cryptocurrency adoption on the whole and therefore, this latest news actually outlines some very exciting prospects.
We keep seeing a convergence between football and cryptocurrency. In the UK alone, cryptocurrency sponsorship with football teams is something that is becoming more popular, take London’s Arsenal for example, who are currently sponsored by Cashbet Coin see more. Moreover, who remembers the Hdac blockchain adverts that aired on TV during the FIFA World Cup finals?
According to reports, newly promoted (to the Premier League) Wolverhampton Wanderers (also known as Wolves) are the next in line to receive a cryptocurrency based sponsorship, with cryptocurrency exchange CoinDeal, taking prime position on the sleeves of the team shirts. This will see the CoinDeal logo displayed on the sleeves of the players during every game of the 2018/2019 Premier League season. Moreover, this will also see CoinDeal displayed on the teams training attire, stadium billboards and on the managers area at the side of the pitch at Wolves home games.
Moreover, according to CCN, the Managing Director at Wolves, Laurie Dalrymple has said:
“Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for. CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”
Furthermore, the Co-founder of CoinDeal, Kajetan Maćkowiak has stated:
“At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolves will help portray our message globally. It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”
See the full article for yourself, here.
With millions of people expected to tune into live premier league games this year, as well as attending the matches, we can’t begin to imagine the sheer of volume of fans who are going to be exposed to the CoinDeal brand. This in turn, will encourage new people to explore cryptocurrency and hopefully, become concrete members of the community. Not only may CoinDeal become a talking point, the word, promise and mission of cryptocurrency will further cement itself as a part of the football community.
This is the sheer essence of convergence culture, isn’t it fantastic?