Colombian soccer star James Rodriguez is a man of many firsts. Four years ago during the 2014 World Cup in Brazil Colombian soccer star became the first international footballer since 2002 to score over five goals in one World Cup Tournament earning him the Golden Boot at the event. This year even before the 2018 World Cup has kicked off Rodriguez is already the first active football player to launch his own cryptocurrency. Name JR10 Token (the player wears a shirt number 10), the cryptocurrency came about as a result of a partnership with SelfSell, a fintech startup. While the pre-sale of the cryptocurrency kicked off on Sunday the public sale will start on June 12, two days before the World Cup commences. For the benefit of fans Besides allowing him extend his influence, build his personal brand and actualize his personal value, fans of the footballer who is currently loaned to German giants Bayern Munich from Spanish titans Real Madrid will also benefit. About 8% of the tokens, 160 million of them, will be given to his fans at no cost. Use cases of the JR10 token include buying merchandise, souvenirs and match tickets. With Rodriguezâs moves this year looks like the year cryptocurrencies will get a foothold in the soccer universe. For the first time it will be possible to book flights to Russia, load up debit cards, and book accommodation using cryptocurrencies. For starters to get to the World Cup destination fans will be able to use Bitcoin to book flights via online travel agencies such as Destinia, CheapAir, and aBitSky. Cheapair currently accepts Litecoin, Bitcoin, Dash, Bitcoin Cash while the Destinia and aBitSky only accept Bitcoin. Just getting started Fans of soccer will also be able to make deposits to their Visa debit cards using Bitcoin and a selection of fiat currencies using Wirex, one of the tournamentâs official sponsors. A partnership between Free-Kassa, a Russian electronic payment service, and a firm known as Malina Apartments will allow football aficionados travelling to Kalinigrad, one of the cities in Russia hosting the tournament, to pay for their accommodation in Litecoin, Ethereum and Bitcoin. In Russia there are 49 Bitcoin ATM locations spread across the country. For soccer fans there will thus be enough places to withdraw their cryptocurrencies into the local currency, the Russian Ruble, should the need arise.