Privacy focused cryptocurrency, Basic Attention Token or BAT is the native cryptocurrency to the Brave privacy web browser concept. In essence, Brave was created to protect user privacy and stop intrusive data mining techniques that in turn are used to capture our data to be sold to advertisers and the likes. A part of Brave is that within the browser, adverts are blocked until the user decides they want to see adverts, BAT comes into play by incentivising users to view these adverts, ensuring that responsible and honest advertising is not punished by Braves in-built ad-blocking software.
It is a novel and moral concept, now, Basic Attention Token have announced a new user-trial system, which is starting to reward users for viewing advertisements.
Testing of our ad model is starting! When the @brave ad system becomes widely available, users will receive 70% of the gross ad revenue in BAT, while preserving their privacy (ads shown in the browser in a private channel to users who consent to see them). https://t.co/5J6FfBhpwy
— BasicAttentionToken (@AttentionToken) June 19, 2018
According to a post by Basic Attention Token on their website:
“We’re now ready to start voluntary testing of our ad model before we scale to further user trials. Once we’re satisfied with the performance of the ad system, Brave ads will be shown directly in the browser in a private channel to users who consent to see them. When the Brave ad system becomes widely available, users will receive 70% of the gross ad revenue, while preserving their privacy.”
“Around 250 pre-packaged ads will be rotated during this trial and users will be given a special version of the Brave browser loaded with those ads. This special Brave version is part of the test program only. In a few months, we will start expanded user trials, with a focus on the impact of rewards in a user-centric ad system. Thousands of ads will be used in this phase, and users will be able to earn tokens for viewing and interacting with ads.”
You can see the full post for yourself, here-
BAT has responded very well to this news. At the time of writing, BAT is valued at $0.273, up 11.72%, up from a value of $0.195, as recorded just prior to this announcement. Therefore, BAT has seen a percentage rise of exactly 40% all in all and is still continuing on that positive trajectory.
As the user-trial grows, more and more people will begin to earn BAT for their participation. Once testing is complete, the system will open up to the rest of the world, giving plenty of new customers an easy way to earn BAT. By incentivising advertising through Brave, Basic Attention Token are ensuring the value of BAT withholds the ability to generate value itself and are hoping to totally change the landscape surrounding user privacy whilst browsing the web. This user-trial could be the start of something very significant indeed.