Kind Ads ICO – Reviewed
The Kind Ads network thrives through decentralisation and is aimed to fix the seemingly broken online advertising industry. Each year, Social Networks like Facebook and Twitter alone amass millions of dollars in advertising income, the majority of which should go to the advertisers and publishers themselves.
Kind Ads is a new platform designed to deliver user-friendly advertising without the need for pesky ‘middleman’ fees. With Kind Ads, not only do advertisers save money, but publishers keep more of it too.
Kind Ads have developed a user-friendly experience which removes intrusive on-screen advertising, meaning advertisers don’t need to irritate users. Importantly, Kind Ads pay publishers, instantly.
Through Kind Ads, internet users will only see relevant advertising through channels like email marketing and push notifications, allowing them to browse the web seamlessly, only being exposed to the advertising when they choose to.
Publishers are able to adapt push notifications through Kind Ads, ensuring that users still see advertisements, but at their own pace.
The platform is already integrating with some renowned companies, including Subscribers, Pushcrew, Mailchimp, Campaign Monitor and AWeber.
The Kind Ads whitepaper delves deeper into this cleaner advertising universe, you can see it for yourself, here- https://kindads.io/Content/kind-ads-whitepaper.pdf
The platform operates through a blockchain scoring system which ranks publishers and domain names based on how much users trust them. This enables publishers to market directly to their audience through natural communication methods like email and push notifications.
By incentivising users with a tokenised rewards pool, internet users can be rewarded for allowing their data to be used, granting more publishers and advertisers access to this data means that the advertisers get a direct route to their target market.
The more data the user gives away, the more data the advertisers can compensate the publishers, in turn, eventually allowing for a greater token reward to be donated back to the user.
Moreover, the global opt out list means that users can opt out from all connections in a click.
Kind Ads is a brand new eco-system that will clean up the internet and give you control of your data. Advertising can be beneficial when it is done ethically, Kind Ads will use this concept to make the internet, and advertising, a much kinder place.
Caio is a partner of NPBR International LTDA, an ad agency focused on the Latin America market. He is in charge of operations and making sure companies grow their revenue through digital marketing.