BEETon is a decentralized, multi-tenant betting platform running on Ethereum blockchain and Smart Contract technology. It enables users to bet on price fluctuations of various Cryptocurrencies in the form of a “race”. BEETon users will place wagers which directly compete with bets placed by other players. Users of the BEETon multi-tenant platform can bet on the rise and fall of Cryptocurrency prices or become “Booth Owners”, where they can manage their own microsite and create races for bettors, have have unique sharable links to be used to promote to promote their races. BEETon also allows Booth Owners the opportunity to create exclusive races where bettors would be whitelisted by the race creator. BEETon gives everybody the opportunity to have a microsite on the platform. A Booth Owner both creates races and sets rules, like making a race exclusive, setting minimum betting amount, or determining how many coins take part in the race. Booth Owners have a dedicated landing page to host their own races. For every completed and successful race created, the Booth Owners gets a percentage takeout for the total winnings. These dedicated landing pages enable Booth Owners to host and promote their races on their favorite social platforms, which will drive users to their microsite and place bets on their races.