My Lovely Planet

The total supply of My Lovely Coin is capped at 350 million MLC.

My Lovely Planet collaborates with the Ubisoft Entrepreneurs Lab @Station F, known as the premier accelerator in the gaming industry. This partnership provides exclusive access to global specialists and guidance in areas like game design, 3D technology, monetization strategies, and player retention. Notable alumni from this incubation program include the creators of Axie Infinity and Sorare.

Additionally, My Lovely Planet has been honored with the "Unity for Humanity" Award, a highly selective recognition in the gaming field. This award supports individuals with a vision to create a more just, inclusive, and sustainable world. The Unity for Humanity initiative empowers 3D creators to realize their visions and extend their influence toward making the world better.

My Lovely Planet was founded by Clément LE BRAS, accompanied by the Art Director and Lead Game Designer from Candy Crush.

Clément is a dedicated and passionate visionary who truly represents the mission of My Lovely Planet. He graduated from Mines de Paris, France's top engineering school, with a major in Energy and received training in environmental concerns from the specialist Jean Marc Jancovici. As an entrepreneur enthusiastic about new technologies, Clément dedicated his career to pioneering climate protection solutions after spending a year in Madagascar. There, he worked with one of the world's most impoverished communities, which also faces significant threats from climate change.

The primary target for MLP includes young individuals between the ages of 16 and 30, as they are heavily involved in climate advocacy.

Gaming has become increasingly popular among younger generations:

- Games have overtaken social media, music, cinema, and streaming as the top entertainment choice for Generation Alpha (born post-2010).

- Half of Generation Alpha and Generation Z spend money on video games.

A significant number of young people globally are concerned with environmental issues:

- A United Nations survey in 2020 found that nearly 70% of young people view climate change as a major threat.

- A 2021 Thomson Reuters Foundation report highlighted that 77% of young people (aged 18 to 35) see climate change as one of the most significant global challenges.

More broadly, our target audience includes the mobile gaming market, comprising 2.8 billion individuals worldwide.

- There are 2.8 billion mobile gamers globally.
- Women make up 40% of mobile gamers.
- 52% of mobile gamers are aged between 18 and 34.

This mobile gaming sector generated $116 billion in revenue in 2023.