AdEx is an innovative web3 marketing platform that employs blockchain and programmatic advertising to revolutionize digital marketing. This platform opens up opportunities for Web3 advertisers to reach a whole new audience of potential cryptocurrency users.
First launched in 2017 as a decentralized advertising exchange, AdEx has since grown into a comprehensive advertising protocol. It now boasts over 20,000 registered users and handles billions of micropayments on the blockchain. AdEx currently functions as a Demand-Side Platform, empowering advertisers to purchase traffic through SSPs, engage in real-time bidding, and harness programmatic technology. Additionally, AdEx has established direct partnerships with top-tier publishers, managing all interactions among publishers, advertisers, and end users.
The native token of the platform, ADX, acts as a crucial utility token for AdEx. It supports rewards, governance, payments, and staking, playing a central role in ensuring the reliability of validators and the smooth operation of advertising campaigns. More tokens staked enhance the robustness of the validator network. Holders of ADX can stake their tokens to earn attractive rewards and have a say in governance decisions. Advertisers also utilize ADX for campaign payments, benefiting from lower fees compared to other payment methods.
How Many ADX Tokens Are Currently in Circulation?
AdEx made its debut on June 30, 2017, releasing 100,000,000 ADX tokens. The initial distribution was structured as follows:
10% was set aside for the AdEx team, with a vesting period of 12 months.
6% went to advisors, also with a 12-month vesting period.
2% was dedicated to marketing efforts.
2% was allocated for a bounty program.
80% was offered to the public for sale.
In September 2020, the AdEx team carried out a token upgrade, allowing for the creation of an additional 50 million tokens. Currently, there are 144,046,026 ADX tokens circulating.
Who Founded AdEx?
AdEx was founded by Ivo Georgiev and Dimo Stoyanov. Ivo Georgiev is a well-known figure in the Account Abstraction sector, featured on platforms such as Bankless, Devcon, and Dappcon, and is the author of ERC-6492.
Dimo Stoyanov, a serial entrepreneur, has been involved in crypto since 2014. Besides AdEx Network, he also founded Stremio, a media streaming platform with millions of users worldwide. He is in charge of the company's strategic growth.
At present, AdEx is developed by a team of 20 professionals working on the advertising platform and the company’s self-custodial wallet, which is built on account abstraction technology—Ambire Wallet.
How Can I Purchase AdEx Tokens (ADX)?
ADX tokens can be bought on many of the world's leading exchanges, including:
