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65% Of Firms Prefer IBM Blockchain Over Microsoft, Others

IBM enjoys the most trust from Corporate America when it comes to enterprise blockchain solutions, and it's not even close when comparing the rest of the pack. That's according to Sept. 2018 survey by Juniper Research which found that 65% of respondents would choose IBM Blockchain to deploy distributed ledger technology (DLT) and similar solutions. Runner-up Microsoft garnered just 7% of the votes. Other companies on the list include Accenture, Deloitte and Oracle. Juniper reached out to businesses with more than 10,000 employees in "Blockchain Enterprise Survey: Deployments, Benefits & Attitudes." The paper "provides unique insights into the scale of...

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BMW To Test Blockchain And Smart Contracts To Simplify Car Buying

BMW is partnering with blockchain startup Bloom to simplify the car buying experience, including streamlining the process of getting a car loan. "Bloom announces its collaboration with BMW Group Financial Services to streamline its customer journey and lending experience as part of the BMW Collaboration Lab 2018," Bloom founder Shannon Wu wrote in a company blog last week. The San Francisco, Calif.-based startup considers the traditional lending process as cumbersome. A few of its problems include placing consumer data at risk while struggling to accurately score borrowers. Wu said that Bloom's blockchain-powered mobile app will help BMW's customers secure their...

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Billions Of Dollars In Advertising Spend Is Wasted Each Year, Here's How It Can Be Fixed

Image Source: The Drum With an increasingly online-focused economy, many of the resources on the internet today remain free to access for consumers. Things like Google’s email platform, YouTube for entertainment, Instagram, Facebook, Twitter, and Snapchat for social media, all provide value to consumers completely free of charge, or free with the option to upgrade (think YouTube Red, G Suite, etc.).  In a world with nearly limitless access to information and entertainment, there’s only one way for the entire system to support itself: advertising. However, this new age of freemium models and advertiser-friendly systems is not functioning in the most...

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Tezos Jumps 46% Ahead Of Monday's Blockchain Launch

Tezos Foundation (CRYPTO: XTZ) launched on Monday its blockchain protocol which is now fully operational and managed by the Tezos community. The XTZ token rose to $1.68 early Monday gaining 46% from a one-week low of $1.15. (Update: Tezos has trended downward to $1.55 as of press time.) Over the weekend, cryptocurrency investors gobbled up the digital coin in anticipation of price increase right before the mainnet launch on Sept. 17. Trading volume rose 169% on Friday to a nine-week high of $5.1 million. XTZ is the 16th-largest crypto with a market capitalization of $950 million, per CoinMarketCap. In the...

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Super Dapps Are Coming: Software Orchestration Hits Blockchain

Mainstream adoption of decentralized applications (dapps) remains elusive. Most projects are still in their infancy stages and those finding early success are still mostly related to cryptocurrencies. With the exception of games like CryptoKitties, the top Ethereum dapps are still focused on crypto trading with the likes of IDEX and ForkDelta taking up the bulk of the transactions on the network. This is partly because of how entrenched the popular conventional apps are in users' routines. So, for dapps to succeed, they must be able to attract ordinary users by showcasing their usefulness beyond cryptocurrencies. Dapps must also match and,...

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