- A blockchain-based application is set to be used to auction off gear by the Sacramento Kings of the National Basketball Association.
- Fans are going to be able to put a bid in on in-game sports gear such as jerseys, t-shirts etc.
- All of this will be live too, so you can be sure to see some heated bids for the die-hard fans of the Kings.
A blockchain-based application is set to be used to auction off gear by the Sacramento Kings of the National Basketball Association.
The announcement of this came earlier this week in a post titled ‘Sacramento Kings Launch League's First Live Blockchain-Powered Auction Platform for Authentic Memorabilia with Consensys and Treum’. Fans are going to be able to put a bid in on in-game sports gear such as jerseys, t-shirts etc. All of this will be live too, so you can be sure to see some heated bids for the die-hard fans of the Kings.
This all works using the new Kings + Golden 1 Center app with all the money made from the auction going towards numerous charities across the world. The first batch of the auction is set to go towards the Hurricane Dorian relief effort in the Bahamas.
The NBA teams CTO, Ryan Montoya has said:
“We are excited to announce another blockchain first as we strive to continue to enhance the fan experience. We have integrated blockchain technology into our business across multiple platforms, including our reward program, and now our fans will have the opportunity to securely purchase authentic game-worn merchandise in real-time using an innovative blockchain-based solution.”
Also going onto speak on the matter was the chief of ConsenSys Business Development, Bradley Feinstein who stated the following in the announcement:
“The digital era has drastically increased access and optionality for many consumers, but it has also decreased verifiable provenance. How can you be sure that the physical goods delivered to your door are legitimate and as real as advertised? How can you trust the authenticity and ownership history of something you bought online? As the Ethereum blockchain continues to gain traction as a new foundation for global collaboration by providing trust and transparency, we’re unlocking more profound ways to provide visibility into complex global supply chains and empower consumer behaviors.”
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