Crypto.com signs multi-year deal to sponsor Aston Martin

On the eve of launching its formula one car, Aston Martin Cognizant Formula One™ Team has announced a partnership with Crypto.com, one of the leading cryptocurrency payment apps. 

The multi-year deal pairs the world of formula one motor racing with the cutting edge of crypto. Over the course of the deal, both brands will be able to benefit from each-other's wide fan/customer base and the synergies, experiences and opportunities that this will bring. 

Kris Marszalek, CEO and Co-Founder of Crypto.com said: 

“We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide. We’re proud to be partnering with Aston Martin as they return to Grand Prix racing, especially as the first cryptocurrency platform to be sponsoring an F1 team.” 

Jefferson Slack, Managing Director – Commercial & Marketing of Aston Martin Formula One Team said: 

“This partnership with Crypto.com really puts Aston Martin Cognizant Formula One™ Team at the forefront of the boom in cryptocurrency and blockchain technology. It is an industry that is fast becoming mainstream and it is hugely exciting that we – as an innovative Formula One team – are building a strong relationship with a company that is leading the way in this important sector.” 

Following quite a sharp price fall in CRO over the last quarter of 2020, the cryptocurrency token for the Crypto.com ecosystem has since seen an equally sharp rally to wipe out all the losses. 

Crypto.com purports to have doubled its user base to around 10 million since October. Add to this the more than 87 million fans of formula one who viewed the sport in 2020, then Crypto.com should certainly receive some massive exposure in the coming years. 

Slack added that he wanted to work together with Crypto.com on products in the cryptocurrency space. NFTs were mentioned, but it’s thought that this is at an extremely early stage as yet. 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.