“Platforms like Kind Ads and AdEx have helped the advertising industry reach a healthy relationship between stakeholders, customers, and the industry. While internet users are moving along its rails and visiting different websites, they are tracked in finer detail, giving advertisers higher-resolution information about the people they are trying to reach.”Moreover:
“Ultimately, the current structure of the advertising business is inefficient in terms of both KPI and impact. Blockchain technology, as well as companies like Kind Ads and AdEx, are seeking to find a new discourse between companies and the audience they want to reach. The ultimate goal is wrestling power out of the hands of major corporations and curing ad blindness.”See more for yourself, here. The paradox brings us to a point in time where one day, blockchain technology will be used to protect us from dangerous and covert advertising techniques and instead, will allow us to see advertising as a method of research, viewing the adverts we want to see, in order to gain more information about products we are actually interested in, not just products that the advertising industry wants us to think we are interested in.