“This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology.”See more for yourself, here. Football clubs have the potential to link the likes of eToro to institutional investors, therefore as the years go by, we expect to see more and more crypto advertising enter this space. Of course, we can’t expect football clubs to invest in Bitcoin, but the rich owners of the clubs? The wealthy fans of the clubs? The players themselves? You never know, we might even see football transfers made with cryptocurrencies too, one day.