July 25, 2018 406By Adrian Barkley
“Once transferred, KrisPay miles have a validity of six months. The members can use as little as 15 KrisPay miles, which is equivalent to about S$0.10, to make the transactions. The wallet will be accepted at 18 merchants initially, spanning different categories of beauty services, food and beverage, petrol and retail.”See the full report for yourself, here. This is obviously advantageous to both the airline and its customers. By having a rewards scheme in place, Singapore Airlines can guarantee a cohort of returning customers. Likewise, as a customer you instantly become more likely to choose Singapore Airlines if you have had a good experience with them in the past and of course can be rewarded for the privilege. Moreover, this in turn presents a working model for blockchain technology and cryptocurrency to thousands of customers who might otherwise see no use for the technology. Therefore, the wider implications for this are simple, this technology will help more and more people develop a real interest in cryptocurrencies. This is indeed a very good thing. Cryptocurrency reward schemes are starting to crop up in more and more arenas. The more companies that get behind this technology, the more we will see changes take place in how blockchain technology can offer solutions for customer service. With Singapore Airlines on board, we can only expect other rival airlines to follow suit. This promises to span to intercontinental lengths and perhaps the KrisFlyer model can inspire airlines worldwide to do the same thing, which in turn means we as customers, see a real benefit.