Tech giants Google are well versed in getting ahead of the game and in spearheading technological revolutions. They are considered by many as winning the smartphone race and moreover, have tapped into a wealth of new technologies including conversational interfaces and WIFI casting technology. It is however a surprise that as it stands, Google haven’t yet produced a full scale blockchain product. Yes, we can guess they are researching it but thus far, they are well behind in the queue for the blockchain train. Some might even argue that at this point, they have missed it.Indeed, a prolific figure at Google even agrees with this sentiment. According to Bitcoinist.com, Sergey Brin, a Google Co-founder and President of Alphabet has spoken to CNBC stating that Google have in fact failed to join the blockchain revolution at a crucial time. According to Bitcoinist.com, Brin said:
“We probably already failed to be on the bleeding edge, I’ll be honest.”
Moreover, according to Bitcoinist.com:
“Brin claims the tech giant isn’t one to simply let the opportunity it by completely. He iterated that X, Google’s semi-secret research-and-development facility, is likely working on blockchain technology as we speak.”
“I see the future as taking these kind of research-y kind of out-there ideas and making them real — and Google X is kind of like that.”
What can Google X bring to the blockchain? We doubt that Google intend to create a cryptocurrency so that is possibly out of the question, but certainly, some sort of smart contract system that could contribute to Google’s existing products could be useful. Google themselves need to create a product that is truly unique as copying existing ideas is not really something that Google wish to be associated with. However, with so many avenues explored on the blockchain, surely there’s a limit as to how unique Google can be here. With this in mind, it certainly does feel as if Google are a little late to the party. If Google create an innovative new blockchain product in the next year, the might be able to pull this back and could lead a new revolution within the industry. This however does seem quite unlikely. Yes, they wish to take their time on this to really explore the blockchains true potential, but overall, this is something they should have started doing a long time ago, perhaps now, it’s too little too late for the giants.