“We do a lot of this for a lot of companies all the time," Nouri said. "It's an attention grabber. It's for the people walking in. They all say once you make money in crypto, you buy a lambo. I never made money with crypto, but I have ten lambos.”See the full report by CNBC, here: https://www.cnbc.com/2018/05/14/those-lambos-parked-at-the-bitcoin-conference-are-just-a-promotion.html?__source=twitter%7Cmain%7Ctext Since the cars cost around $1,000.00 per day, it does seem to be a very elaborate ploy from BitMex, however, it has got people talking and has placed the cryptocurrency exchange in the limelight. I can only assume that talk at consensus at the moment, is rife around this. BitMex have certainly managed to hit headlines, whether so far it has been worth $3,000.00 per day, we can’t tell but otherwise, the marketing team will be quite happy with this stunt. Well, of course they will… they got to drive around in Lamborghinis all day, you’ve got to ask yourself, who’s the real winner here? The take home message is this, use BitMex and eventually you’ll be able to buy three Lamborghini’s, apparently!