Are you one of the nine million investors who have invested through eToro; the worlds leading global social trading and investment network. But why have so many investors flocked towards this network?
The founder and CEO, Yoni Assia said;
“eToro was built with the vision of democratising financial markets by making trading and investing accessible to all. Since launching, we’ve seen strong customer demand for our approach…as new technology continues to change finance, we want to remain at the forefront of that change.”
Despite only really taking off in the last couple of years, the network was actually founded in 2007. A decade after it was founded, it received over one million new registrations in just the last three months of 2017. During the first quarter of this year, they announced that it had raised $100 million to support its global expansion and the development of blockchain-based technologies. So, since starting, the company have raised $162 million.
To support the increase in demand for eToro, it has started supporting ten digital currencies, which include; Bitcoin, Ethereum, Bitcoin Cash, Ripple, Litecoin, Ethereum Classic, Dash, Stellar, NEO and EOS; the latter three being the most recent to be added to the platform. It does not stop there though, and they have announced that they will be adding more digital assets.
eToro caters for a lot of people, which is one of the reasons that it has become just so popular. It offers a variety of financial assets, which range from stocks, commodities, currencies and indices, to digital currencies. The vice president of engineering, Israel Kalush, said;
“On the eToro platform, you can identify network members who are in line with your investment philosophy, risk appetite, and/or specific industry sectors of interest, and immediately start learning from, interacting with, and even automatically copying those individuals in real time.”
A unique feature of eToro’s platform is the CopyFunds investments, which allows those who are new to investing to copy transactions. This new strategy was launched just last year, and was created the platforms investment committee.