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Shooting a Movie for Esports.com
eSports.com

Shooting a Movie for Esports.com

Yesterday we shot a promotional video for the ICO of an esports platform. In esports, teams play computer games against each other in front of an audience. Esports.com will be a new community-driven content platform which provides statistics, videos, how-to-guides etc. You can also bet on the results of esports matches and buy merchandise of popular teams.

They plan to fund their platform by issueing digital tokens, a process that is - not very accurately - called "Initial Coin Offering". This is supposed to sound like an "Initial Public Offering", which means that a company issues their stock for the first time on a stock exchange. But every lawyer will tell you that it is not a good idea to refer to this highly regulated process. Anyway, everybody seems to do an ICO these days, and Esports.com is not an exception. So they asked us to do a movie to promote it. Initially they wanted us to realise it in just two weeks, which would have been impossible. Now we have a bit more time, but not enough for an animated film, which we usually do. At first we suggested to create a Machinima film, which is a live action movie shot in real time inside a game engine. But because of legal problems we decided not to go for it. Game companies usually tolerate or even encourage fans to create films with their games, but for a commercial film this would be considered a violation of intellectual property rights. So we suggested to shoot a live action movie with a gamer as the hero. We work with many ultra-close ups to generate some excitement and suspense. The idea is to connect the excitement a gamer feels before an important match to the one that Esports.com and its investors feel before their upcoming ICO. It would have been obvious to take a young man as the protagonist, as more than 90% of gamers are male. But we decided to work with a lady instead. Firstly it is always good to do the unexpected, and secondly a majority of our target group will enjoy watching a beautiful woman. The client insisted that we work with a lady who really is a gamer. They even helped us to find one. Anna from Berlin loves gaming, skateboarding, kite-surfing, football and hip-hop. She is a web designer, a bouncer in a hip-hop club and a start-up entrepreneur. She describes herself as a "nerd", but she is probably the most beautiful nerd on this planet. Our make-up artist Annett didn't have a hard time to make her look even more beautiful. The two ladies immediately started to compare her tattoos and exchange tips for the best tattoo artists in Berlin. I usually also work with a camera lady, but due to the effects of a huge storm in Berlin the night before she could not make it, as she lives in the countryside and many trains still did not work. So I had to find a replacement for the same day, which luckily and through the help of my friend Lara from Kalifilm worked out. Peter Bromme stepped in as emergency camera man - and he did a great job. We could use the Adspree studio in Kreuzberg, which is well equipped with lights, gaming gear and even a green screen. As you might see from the pictures, we had a really good time shooting the film, despite the difficult circumstances. Today we will start to edit it and I hope to have a final result in the next days. You love crypto & eSports? We want to get to know you. Please join us here: https://facebook.com/esportsdotcom/ Telegram: t.me/esportsERT

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Esports.com token ERT experienced a paused trading activity on HitBTC for the past month. The reason for that is the strict KYC procedure HitBTC is undergoing for the majority of the coins and tokens listed on their exchange, and the companies behind them.

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